As Saudi Arabia gears up for Eid Al Adha and the arrival of pilgrims for Hajj, a spirit of generosity begins to flourish within homes and communities. This time of year is characterized by contemplation, sacrifice, and thoughtful exchanges. Fragrance plays a significant role in these traditions, being used to honor guests and create enduring memories. This year, Ahmed Al Maghribi Perfumes, a luxury perfume brand, has launched a campaign that emphasizes these values, featuring new products, curated sets, and seasonal discounts across its range of perfumes, oud, fragrance oils, and home fragrances.
Founded in the UAE, Ahmed Al Maghribi Perfumes has established itself as a prominent name in the GCC and has been expanding its reach to a global audience. The brand, which boasts over 190 stores, is renowned for its fusion of Arabian heritage with contemporary sensibilities. Its diverse product lineup includes Dehn al Oud, concentrated oils, home fragrances, and meticulously curated perfume gift sets. As the demand for perfumes in the Kingdom of Saudi Arabia (KSA) rises during Hajj and Eid, the brand is enhancing its accessibility through both physical retail outlets and digital platforms, making it easy for customers to purchase perfumes online.
This season, the centerpiece is the introduction of Flower Gris, a new fragrance crafted for the occasion. It begins with a soft, clear scent profile that evolves into a steady, balanced trail suitable for everyday wear and social gatherings. The composition is designed to be long-lasting, ensuring a presence that is subtle yet enduring. Another recent addition, Dulook, merges traditional and contemporary elements into a modern fragrance structure. It embodies the depth characteristic of the finest Arabic perfumes while maintaining a crisp finish.
The YA HAAJJ gift set adds a meaningful dimension to the collection, specifically created for those returning from Hajj as a token of appreciation and remembrance. Available online, it is part of a broader selection of perfume gift sets crafted for Eid visits, family gatherings, and spiritual gifting occasions. The seasonal collection also includes Safa Marwah, Ya Taibah, and Labbaik gift sets, each inspired by the profound significance of the Hajj pilgrimage. These sets provide a complete fragrance experience, featuring a balanced mix of premium perfumes, oud, bakhoor, and concentrated oil, suitable for both daily rituals and special events.
To support the festive period, Ahmed Al Maghribi is offering discounts of up to 40 percent on select items, both in-store and online, catering to the heightened interest in perfumes in KSA during this time. These offers aim to provide customers with affordable yet high-quality options. A senior executive at the company highlighted the purpose-driven nature of the campaign, stating that Hajj and Eid Al Adha are times for connection and introspection. The brand’s focus is on creating products that are easy to gift and meaningful to receive, from best sellers to new launches and gift sets, all rooted in tradition. Ahmed Al Maghribi Perfumes continues to align its new releases with its established catalog, featuring Oriental and Occidental fragrances, Dehn al Oud, concentrated oils, and curated perfume gift sets, meeting the needs of customers seeking reliable perfumes during one of the year’s most important seasons.